Private Chiropractic Business Mastermind
Simplify Your Practice. Create Cash & PI Congruency.
Build a more profitable office that runs better—without you doing everything.
Discover the systems, rhythms and team strategies that can help you create a smoother patient experience, simplify documentation, reduce team frustration and uncover $30,000–$50,000+ in additional annual practice opportunity.
Only 10 doctors
Private, focused, practical. • All-inclusive day Hotel/Shuttle/Event/Catered lunch at event/Paper and digital notes/ Attendance limited to 10 doctors
Early Bird discount codes: EB1 and EB2
When good care meets too much complexity
Does Your Practice Feel Like Two Different Offices?
Cash patients shouldn’t be managed one way, PI patients another—and your team stuck in the middle.
You became a chiropractor to take outstanding care of patients—not to constantly troubleshoot paperwork, documentation, team communication, billing differences and competing office systems.
What if your office could operate from
one congruent philosophy?
One connected practice
One Office. One Team.
One Standard of Excellence.
Whether the patient is Cash, Major Medical or Personal Injury, your office should have understandable systems that let your team confidently move patients through care—while freeing you to be the doctor.
Simplicity
Clearer systems reduce needless variation and friction.
Probability
Consistent rhythms make excellent outcomes more repeatable.
Leverage
A confident team lets you delegate and lead at a higher level.
A working day—not a note-taking day
Spend the Day Working On Your Practice.
This isn’t another seminar filled with ideas you never implement. You’ll leave with practical opportunities you can act on.
Simplify Patient Flow
Create clearer systems for Cash, insurance and PI patients without building three different practices.
Improve Team Congruency
Clarify expectations, handoffs, communication and the patient experience.
Delegate More
Identify work the doctor shouldn’t be doing and create systems your team can own.
Simplify PI Documentation
Build rhythms around reports instead of letting paperwork constantly interrupt your day.
Improve Retention & Referrals
Create a consistently excellent experience, regardless of how the patient pays.
Find Hidden Profitability
Spot inefficiencies and missed opportunities that may produce significant annual value.
Financial opportunity
What Would One Better System Be Worth?
You don’t need 500 new patients.
Sometimes one improved system, one retained team member, one better PI case process, one additional patient each week, or one consistently implemented referral strategy can create a disproportionate return.
Why this is different
No CE. No Fluff.
No 300-Person Ballroom.
Just 10 chiropractors working together on business.
Ask
Get questions answered in a genuinely small room.
Share
Compare what’s working with doctors who understand.
Identify
Find what is slowing your practice and team down.
Implement
Leave with ideas you can begin using on Monday.
The private setting is intentional: fewer distractions, more conversation, and more opportunity to work through what matters inside your practice.
A focused room
Is This Day For You?
Yes, if you…
- Treat both Cash and PI patients
- Know your practice is more complicated than it needs to be
- Have a team that depends too heavily on you
- Let PI documentation regularly follow you home
- Want growth without adding chaos
Probably not, if you…
- Are primarily looking for CE credits
- Aren’t willing to examine or change current systems
- Want motivation instead of an implementation-focused business day
From the Whiplash Group community
Hear From a Doctor Who’s Been in the Room.
Watch this authentic Whiplash Group video testimonial to hear a doctor’s experience directly—without edited or invented claims.
Your private mastermind day
What’s Included
A concentrated day built around the systems, conversations and analysis that can change how your practice feels to run.
Yes—Reserve My Seat →Registration price is confirmed at the secure checkout. • All-inclusive day Hotel/Shuttle/Event/Catered lunch at event/Paper and digital notes/ Attendance limited to 10 doctors
25+ years in practiceYour host
Dr. R. Jay Shetlin
For more than 25 years, Dr. Jay Shetlin has worked at the intersection of chiropractic practice, high-volume Cash care and complex Med-Legal Personal Injury.
As an author, speaker, coach and founder of The Whiplash Group, his focus is helping doctors build practices around ethical patient care, simple systems, strong teams, profitability and professional freedom.
“The goal isn’t to show you how complicated practice can be. It’s to show you how simple it can become.”
Event details
One Focused Day.
Ten Doctors.
Exact address is provided to registered attendees.
October 17, 2026
South Jordan, Utah
Only 10 seats available
How Much Would a Simpler Practice Be Worth to You?
A better-running practice doesn’t necessarily require more complexity. Sometimes growth comes from removing it.
Reserve My Seat for October 17 →Secure registration • All-inclusive day Hotel/Shuttle/Event/Catered lunch at event/Paper and digital notes/ Attendance limited to 10 doctors