Every program, event, certification, and coaching experience is designed with one purpose: helping you become a more skilled, ethical, and confident professional so the patients and clients you serve receive the exceptional care and advocacy they deserve.
Why We Exist
1
Every day, innocent people are injured in motor vehicle collisions.
2
Many never receive the level of care, documentation, communication, or advocacy they deserve – not because professionals do not care, but because few receive advanced training in the complexities of personal injury.
3
The Whiplash Group exists to help change that by equipping physicians, attorneys, and healthcare professionals with the knowledge, systems, and collaborative relationships needed to better serve every patient and client.
Our Mission
To improve the lives of injured patients by developing exceptional physicians, attorneys, and healthcare professionals committed to clinical excellence, ethical service, and lifelong learning.
Our Guiding Principles
Patients First
Everything begins with serving the patient.
Excellence
Never stop improving your skills.
Ethics
Do what is right even when no one is watching.
Collaboration
Better communication creates better outcomes.
Education
Lifelong learning benefits everyone.
Service
Income is a byproduct of service. Serve outstandingly.
Meet Dr. R. Jay Shetlin
Founder of The Whiplash Group and a recognized national leader in whiplash and injury care, Dr. Shetlin has dedicated his career to advancing the diagnosis, treatment, and management of personal injury cases.
Through education, mentorship, and collaboration, his mission is simple: help professionals like you become the trusted experts your patients, clients, and communities count on.
The Four Pillars
Optimize Health. Create Wealth. Strengthen Relationships. Leave a Legacy.
These four pillars guide everything The Whiplash Group does. When you grow in each area, you create a more meaningful practice, a more balanced life, and a lasting impact on the people around you.
Who We Serve
What Membership Provides
Member Success Stories
Dr. Patrick Conlin
Doctor of Chiropractic
“I have been a proud member of the Whiplash Group for several years and continue to be impressed by the quality of the physicians, attorneys, and sponsors involved. The education, relationships, and referrals have delivered a return on my investment far beyond my membership dues. In fact, I recently received four excellent referrals in a single week through this incredible network. Thank you, Dr. Shetlin, and everyone involved for creating such an outstanding community of professionals.”
Jason Smith, DC, MS, DACNB
“For me, the Whiplash Group seminars have been the perfect blend of practice-building strategies and valuable clinical pearls. It is an honor to be part of such a phenomenal community of patient-focused doctors and attorneys. I have been attending for over 10 years, and I always look forward to the next event!”
Ready to Grow?
Join a community of professionals who put patients first, master their craft, and build practices that make a difference.