The Whiplash Group

Personal Injury & Practice Success

Grow Your Practice. Master Personal Injury. Better Serve Your Patients.

Built around your success

Build a Stronger Practice and Become the PI Expert Your Community Trusts

You get practical coaching, proven systems, clear accountability, and professional relationships designed to help you grow with confidence while delivering better care for every patient.

Grow Your Practice

Turn clear goals and proven strategies into sustainable, ethical growth.

Master Personal Injury

Build the knowledge, documentation, and confidence to handle PI cases well.

Strengthen Your Team

Give your team systems and training that improve consistency and performance.

Build Professional Relationships

Connect with peers and professionals who value ethical, excellent patient care.

Membership benefits

Everything You Need to Move Forward

A practical mix of education, accountability, systems, marketing, and relationships.

  Level 1 Personal Injury Certification

  Monthly Coaching & Accountability

  Members-Only Training Library

  Live Monthly Zoom Training

  Free Seminars for You and Your Team

  Professional & Ethical Marketing for PI and Cash Practice Growth

  Business Connect Marketing Opportunities

  Documentation Templates & Practice Systems

  Practice Growth Resources

  Professional Networking

  Leadership & Practice Success Coaching

Member experience

See What Our Members Are Saying

Join a community of ethical healthcare professionals committed to better patient outcomes, stronger practices, meaningful professional relationships, and lasting success.

Dr. Patrick Conlin

Dr. Patrick Conlin

Doctor of Chiropractic

“I have been a proud member of the Whiplash Group for several years and continue to be impressed by the quality of the physicians, attorneys, and sponsors involved. The education, relationships, and referrals have delivered a return on my investment far beyond my membership dues. In fact, I recently received four excellent referrals in a single week through this incredible network. Thank you, Dr. Shetlin, and everyone involved for creating such an outstanding community of professionals.”

Jason Smith, DC, MS, DACNB

Jason Smith, DC, MS, DACNB

“For me, the Whiplash Group seminars have been the perfect blend of practice-building strategies and valuable clinical pearls. It is an honor to be part of such a phenomenal community of patient-focused doctors and attorneys. I have been attending for over 10 years, and I always look forward to the next event!”

Dr. Sequoia

Implementing what I learned from observing Dr. Shetlin’s office or having him come to your office, help me increase patient visits,  retention and care plans.

Membership options

Choose the Support That Fits Your Next Step

Both options connect you with a community committed to stronger practices and excellent patient care.

Certification track

Certification Membership

$297/mo

For healthcare professionals pursuing Level 1 PI certification with coaching and member resources.

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Ongoing support

Certified Membership

$89/mo

For certified members who want continued training, accountability, networking, and practice support.

Become a Member

Our philosophy

A stronger practice is just the beginning. Everything we teach is designed to help you create lasting success—in your practice, your relationships, and your life.


Ready to Build the Practice You Envision?

Become a Member Today.

View Membership Options