🧠 Personal Injury & Practice Success

Unlock the Formula for Growth, Ethics & Expert-Level Practice

August 8–10, 2025 | Huntington Beach, CA
Location: [Shorebreak Hotel – Book Early!]

🚀 Why This Event Matters

Chiropractic in 2025 is a different game — compliance, documentation, and referrals have changed. If you’re serious about growing a PI and pediatric practice, while avoiding the common mistakes that cost doctors tens of thousands per year, this weekend is for you.

Led by elite presenters like Michael Coates, Dr. Cronk, and Dr. Jay Shetlin, you’ll gain tools to:

✅ Document like a med-legal pro
✅ Attract high-value referrals ethically
✅ Win in court and the clinic
✅ Align your team, your profits, and your purpose

🧩 “This isn’t fluff. It’s the playbook we wish we had 20 years ago.”

📅 Event Schedule

📍 Friday, August 8
5:00–7:00 PM — VIP Networking Social
Kick things off with a DeLorean Motor Shop Tour, plus wine and cheese!
🚌 Shuttle from Shorebreak Hotel or meet at:
7402 Prince Dr, Huntington Beach, CA 92647
✈ Closest airports: John Wayne (SNA), then Long Beach (LGB)

📍 Saturday, August 9 [PACE and California CE available]
8:00 AM–4:00 PM — The Meat & Potatoes of Practice Success
Dive into Michael Coates’ Business Success Formula, and learn how to:

Master your diagnosis, applicable research, objective findings, and business success principles
Align your processes, profits, and growth

📍 Sunday, August 10 (Local Bonus)
9:00 AM–12:00 PM — Med-Legal Masterclass over breakfast
Michael Coates, Esq. & Dr. Cronk team up for:

– Non CEU portion –

🔍 Deposition Training: Know how to get paid as an expert, not just a witness
🛡️ Testimony Prep: Navigate credentials, documentation, billing & clinical Q&A like a pro

🎯 Why You Should Attend

Gain powerful practice-building tools
Learn to ethically grow your PI & pediatric patient base
Get trained on the realities of the med-legal world
Build lasting connections with top-tier practitioners
Everything you need to know about the Huntington Beach Event – Booklet

🔥 This is where real practice momentum starts.

Register early — space is limited.

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Tentative Schedule: Seating is limited to 30. Up to 6 hours of CE

Jay Shetlin, DC [Physics and Causation of MVC injury] 55 min

Dr. R. Jay Shetlin is a keynote speaker, author, and business coach for doctors, attorneys, and students of life. Dr. Shetlin’s background includes living and practicing for extended periods of time in the US, Asia, and Europe. His global perspective on culture, foods, nutrition, and health care, are unique and enlightening. Dr. Shetlin’s book, “The Physician’s Guide to Whiplash and Hidden Soft Tissue Injuries,” addresses the applied physics of motor vehicle collisions and energy transfer to human occupants.”

Michael Coates, JD [Med-Legal in PI] 55 min

Michael Coates, Esq. is nationally recognized as the foremost personal injury lien negotiations expert, having helped hundreds of providers in thousands of matters recover millions of dollars. His coaching program at PIMadeEasy.com is helping medical providers thrive by providing the knowledge, strategies, tactics, tools and coaching to make their medical practices better, faster, easier and significantly more profitable in PI. Michael emphasizes elevating staff as well, because when you level up their skills, they are more confident, freeing up providers to focus on growth while recovering higher settlements. A real win-win! Making you better. Getting you there faster, and making it all easier for you and your staff.

Jeff States, DC [Med-Legal in PI] 55 min

Dr. States works with legal and healthcare professionals on management of Personal Injury cases. There are many pitfalls in PI, being aware of them and crucial in avoiding and concurring these problems.

After years of hard work, Dr. States created the only PI Certification online training course available today. He has 5 Modules detailing PI Health Care protocols of Motor Vehicle Collision Occupant Injuries (MVCOI). These Trainings are for Healthcare Providers, Plaintiff Attorneys and their staffs. Lay people have also benefited by these trainings. Once a module is completed individuals can take the National Certification Examination. After successful completion all 5-PI Modules one can be Certified in MVCOI’s and listed on our Certified Professionals web site. [Valuable to doctors and attorneys alike]

Bill Gallagher, DC CMVI [Med-Legal Pitfalls in PI] 15 min

Bill Gallagher has practiced chiropractic in Arizona and California for the past 30 years. As someone who has survived several motor vehicle collisions this is an area of particular concern to him. In order to learn and teach about motor vehicle injuries he created the American Academy of Motor Vehicle Injuries. The academy’s 150 hour certificate program teaches doctors how to diagnose, document, and manage a personal injury case. Half of the core curriculum is on exam and diagnosis and all of that is based on understanding first, the mechanism of injury. He publishes a personal-injury quarterly for the Arizona Association of Chiropractic and is a contributing editor to Attorney At Law Magazine.

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Lunch Sponsor – Legally Mine [Asset protection and retirement] 50 min

Legally Mine does an outstanding job educating and empowering doctors in how to cost-effectively protect their assets, homes, practices, and family.

CE Sponsor – “The FLEX Method” [Retirement and exit strategy] 20 min

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Jay Shetlin, DC [MC] / [The pediatric MVC patient] 55 min

Dr. R. Jay Shetlin is a keynote speaker, author, and business coach for doctors, attorneys, and students of life. Dr. Shetlin’s background includes living and practicing for extended periods of time in the US, Asia, and Europe. His global perspective on culture, foods, nutrition, and health care, are unique and enlightening. Dr. Shetlin’s book, “The Physician’s Guide to Whiplash and Hidden Soft Tissue Injuries,” is one of only two published books in the world addressing infants and adolescents and motor vehicle collision research.

Jeffrey R. Cronk, DC, JD [Spinal Ligament Injury Expert] 55 min

Is a highly skilled, dedicated and compassionate doctor with over 33 years of experience assisting patients, doctors and attorneys to better understand spinal soft tissue injuries. These injuries are the number one physical cause of pain and disability in the United States today. Dr. Cronk is nationally recognized as a spinal ligament injury expert. He has provided perhaps more education on this subject than any other provider in the country. His main topics are on intersegmental motion testing on stress x-rays with computer assistance, and how this significantly standardizes and improves the diagnosis of spinal ligament injuries. His main passion is to standardize the way spinal ligament injuries are assessed and diagnosed so that there can be much more effective patient results for these type of injuries in the market. Patients deserve to have better doctors that are able to deliver better and more standard results. This is precisely why he strives to provide innovative new approaches that will replace many of the old and outdated approaches that have led to a severe epidemic of chronic spinal pain.

Special Morning Session

Michael Coates, JD [PI Success] 90 min

Jeffrey R. Cronk, DC, JD [PI Success] 55 min

Sponsors:

ATTENTION: If your organization sets up events, we are happy to bring THREE instructors for just $5000 per event. You are welcome to charge what you want for the seminar to your attendees and market it how you like. Use it as a fund raiser for your State Association. Use it for your personal gain. As stated, we simply charge a flat fee for TWO or THREE of our instructors to present to your town.

Proceeds Benefit the Whiplash Group and the Utah Chiropractic Physician’s Association

Little book, big returns…ethically!

This easy read will help chiropractors of all varying specialties better understand and serve patients who are victims of motor vehicle collisions. Chiropractic currently has 43 different specialties and diplomat programs. Personal Injury is rapidly becoming an area of focused specialty. Enjoy!

Click on the book to download your free copy.

This easy read will help attorneys better understand the art, science and law of Personal Injury. Personal Injury law is different than all other aspects taught in law school. It requires a unique type of attorney to build an ethically successful practice. Enjoy the secrets revealed within this book!