Salt Lake City, UT Feb. 28-March 1, 2020


@ University Park Marriott

(NOT the Downtown Marriott)

Location & Details

  • Attendance is FREE for WG Dues-Paying Members
  • CE is free but we are asking for a $20 donation to the UCPA.
  • Early Registration (before Feb 10, 2020) 
  • On-Site meal package (3 meals/person) money well spent!

Doctors and Attorneys – $299 Early Bird Special or $399 at the door. 

  • CE included with full price for Chiropractic Physicians.  CLE also available.
  • CE through PACE

     Tips and Tricks to maximize your seminar experience: WG seminar attendee guidebook_2020

Topics will include:

  • Proper Documentation and Billing
  • Money mindset for stress-free success
  • Practice Marketing
  • Technique
  • Marketing that will blow your mind!
  • Legal pitfalls in PI and how to avoid them (taught by an Attorney)
  • How to maximize recovery and minimize time before settling PI cases (taught by an Attorney)
  • Hiring Associates (Secrets from Successful Practitioners)
  • Mock Trial – How to handle Depositions and Court
  • Latest Research in Personal Injury and recovery





**  We are still adding speakers to this seminar **


Dan Murphy, DC

Dan Murphy is one of the most respected and sought-after speakers in the chiropractic and research professions.  He graduated magna cum laude from Western States Chiropractic College in 1978, and has more than 34 years of practice experience. He received his Diplomat in Chiropractic Orthopedics in 1986. Since 1982, Dan Murphy has served as part-time undergraduate faculty at Life Chiropractic College West, where he is currently teaching classes to seniors in the Management of Spinal Disorders. His academic rank at the college is that of Professor. Dan Murphy is on the post-graduate faculty of several chiropractic colleges. His post-graduate continuing education classes include “Whiplash and Spinal Trauma”, Neuroimmunology”, “Pediatrics”, “Phospholipid Neurobiology”, “The Neurophysiology of Therapeutic Lasers”, and “Nutrition”. Dan Murphy is the coordinator of a year-long certification program (through the International Chiropractic Association) in “Chiropractic Spinal Trauma”, which is being offered in Minneapolis this year (2012).  He has taught more than 1,400 post-graduate continuing education seminars, including classes in the United States, Canada, Australia, France, England, Portugal, Ireland, Italy, Greece, New Zealand, Spain, Panama, South Korea, and Peru.
Topics: Personal Injury Research, Laser Rehab Research, Nutrition for healing Research



Jeffery States, DCJeffery States, DC

Dr. States is a 4th generation chiropractic physician. Dr. States consults and coaches physicians and attorneys in personal injury (PI) problem resolution and practice building solutions. He is the founder of the “Personal Injury Training Institute” which is the foremost PI training/consulting program of our day. Dr. States was a research assistant in the Croft/Spine Research Institute of San Diego live occupant motor vehicle studies and is skilled in helping physicians implement this research into practical use in practice. Advantages of being highly trained in Personal Injury work. [Foundation Faculty]
Topics: *Practice Management, Croft Guidelines, Medico-Legal cross communication

Ben Lurie, DC

“S.O.A.P up, it’s the law”  "Principles to build a franchise."

From my 8 years on the Nevada board and working hundreds of investigation with insurance companies like St Farm, Allstate Geico etc , I will work with the doctors in explaining how 3rd party insurance attack and red flag your cases, how to decrease your risk exposure and how to properly communicate to an attorney.    I will also take the group thru an investigation process and show redacted information that is kept by the insurance companies for use on tracking physicians.
Note from Dr. Shetlin:  Dr. Lurie has 8 clinics and an MRI center in Nevada and additional Clinic(s) in Arizona.
Topics: Proper SOAPs, Principles for a Successful (franchisable) Practice.

R. Jay Shetlin, DC - Marketing

Dr. Shetlin is an author (“The Physician’s Guide to Whiplash and Soft Tissue Injuries”) and practicing chiropractic physician. Dr. Shetlin is committed to helping Doctors, and Attorneys better communicate with each other and the community (Marketing inside and out).
The Whiplash Group
Topics: * Ethics * Marketing * Practice management/case management in Marketing *  Videos * Books * Publications *  Do's and Don'ts in Personal Injury

Mike Maxwell, Esq.

Michael Maxwell is a Seattle native who earned his bachelor’s degree from the University of Washington. Following that he attended law school at Northeastern University in Boston. Following law school, he attended Georgetown University Law Center as an E. Barrett Prettyman fellow. He earned a rare LL.M in trial advocacy while supervising third year law students who tried criminal cases in superior court in Washington, DC. Mike’s true passion is in the representation of injured people. He has worked for nine years for a local personal injury firm. There, he has tried cases in Tacoma, Port Orchard, Seattle, and Renton.The Whiplash Group Objective findings with technology, Mock Trial, Understanding the PI in the legal system. (Physicians, Attorneys, Therapists and Staff)

Topics: *Legal * Documentation * Communication * Ethics

Dusty Dubois, DC  

“Contracts for Successful Associate Doctors"

Dr. Dubois practices in Bothell, Washington and has between 2 and 5 associates, depending on the year and when they feel it is time to move on to their own clinic.  Her win/win/win contracts create the ultimate in growth and success for her, her associate doctors, and the community.
The Whiplash Group
Topics: * The Business of Chiropractic.  Relationship Capital, Contracts that create win/win/win

David Marcarian, MADavid Marcarian, MA

David is founder and president of Precision Biometrics which supplies and manufactures the MyoVision sEMG and Thermoglide systems. He was awarded a $450,000 grant from the National Institute of Health to assist the development of the MyoVision with NASA. While at NASA he utilized sEMG to evaluate the ergonomics of various hand controllers to be used in future classified Military aircraft. Mr. Marcarian holds a bachelor’s degree in Physics and a master’s in Psychophysiology through the NASA-University Program. Modern Technology that Provides Objective Evidence to Wins Cases. (Doctors, Attorneys and Staff)

Topics: *Anatomy * Science * Research * Case Support

Ryan Averett, DC

Dr. Ryan Averett DC, MS has a diverse background through academics and his professional career. Shortly after enlisting in the Utah Army National Guard, he went onto also earn a certification in Surgical Technology, in 2008 from Ameritech College, where he served as part of the operating room staff. From this experience, he found his true passion for helping people and decided that sports medical science is where he could best serve his community. In 2010, he took the first steps into sports medicine by attending Utah Valley University for a Bachelor's Degree in Exercise Science, and was selected for admission to the doctoral program at the University of Western States in Portland, OR in 2014. At the University of Western States, he met David Marcarian and served as the student representative for MyoVision. He served in that role, to help create brand awareness and train the clinical staff and students on the technology and how it relates to clinical cues used to diagnose biomechanical deficits in the musculoskeletal system.

Topics: Objective findings with modern technology

Bill Gallagher, DC, CMVI

Bill Gallagher has practiced chiropractic in Arizona and California for the past 30 years. As someone who has survived several motor vehicle collisions this is an area of particular concern to him. In order to learn and teach about motor vehicle injuries he created the American Academy of Motor Vehicle Injuries. The academy’s 150 hour certificate program teaches doctors how to diagnose, document, and manage a personal injury case. Half of the core curriculum is on exam and diagnosis and all of that is based on understanding first, the mechanism of injury. He publishes a personal-injury quarterly for the Arizona Association of Chiropractic and is a contributing editor to Attorney At Law Magazine. Email:  Phone:  480-664-6644

Topics: Certification and specializing in Personal Injury.

Dr. Tony, DC

38 years  Personal Injury practice - Experience in Personal Injury Business procedures teaching for over 32 years, Former member of the Missouri Board of Examiners, and Former  member of the Logan University Board of Trustees for over 9 years.
Founder and Administrator of the "PI Doctors Elite Community" with over 3000+ Personal Injury Doctors and growing each day!

Topics: Personal Injury Practice Procedures

Savanna Shetlin, CPC

Ms. Shetlin is a Certified Professional Coding and billing specialist with years of experience in insurance and PI billing.  She has ample experience reviewing physician's reports, SOAP notes, and working with attorneys of all levels of PI experience.The Whiplash Group

Topics: Billing, Coding, Reimbursements,. Maximizing income ethically. Minimizing losses by working with the right professionals.

Medical-Legal Q&A Panel

A mix of the best Personal Injury Attorneys, Medical, Chiropractic, Ethics and Marketing professionals you could ever ask to have on 'the hot seat' to answer your questions to help you succeed in practice.  (Possible attorneys: Matt Kober, Bryan Larson, Adam Larson, Jeff Metler, Mike Maxwell, Autumn Palumbo)
The Whiplash Group
Topics: * All thing - Legal, Marketing, Ethics, Practice Management, Staffing and more.


Want a taste of what we offer?

The Whiplash Group Podcast

Check out our podcast messages.  It is free and you can listen while driving to work.   >>Podcast Link<<

Seminar Location Map:

Floor plan:Tentative Schedule (Subject to Change):




Refund and Cancellation Policy:

All registration fees are 100% refundable up to 30 days prior to any of our events.  50% refund between 30 days and 1 week prior.  Due to hotel contracts, no refunds after 7 days prior to event.  Depending on circumstances, partial funds may be transferable to a future event.